The changes have left some Saudis giddy and others angry or reeling, with the country nearly unrecognizable to outsiders and citizens alike. The easing of some social restrictions has also been accompanied by a notable increase in political repression, with a crackdown on domestic dissent that has landed hundreds of writers, activists and Snapchat influencers in prison alongside billionaires, religious clerics and royal family members. On social media, the government has deployed a mixture of manipulation and control, resulting in an increasingly unified narrative venerating the crown prince and his “Vision 2030” plan.