The advertisements of the store were not the same size, and in every newspaper and magazine, you could see advertisements of the Ferdowsi store. The slogan of the founders of the Ferdowsi chain store was “Fixed price, cheap price, high quality product.” The plan they said they had in mind was to fight against high prices. They were right. The price of goods in the store was lower and cheaper compared to the shops outside. It had more quality. An example of Ferdowsi Store’s advertisement that was printed in the newspapers of those years was as follows: “Dear residents of Tehran and other cities, Ferdowsi Store, for the sake of the consumer’s well-being, offers premium rice at the price of 27 riyals per kilo, in 45 kilo bags. It has been sold.” 45 kg bag, 27 rials? Is it true? Should we believe For those of us who are experiencing today’s difficult economic conditions and the daily price increase of goods, it remains a dream! But it was true, and it was true, and in those years, rice was so cheap, you could buy and cook it and enjoy it. Anyway, things were going well until the government decided to buy all the shares of the store.
Pictures of the opening of Ferdowsi store
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