[custom_adv] Although Japanese street fashion is known for its mix-match of different styles and genres, and there is no single sought-after brand that can consistently appeal to all fashion groups, the huge demand created by the fashion-conscious population is fed and supported by Japan's vibrant fashion industry. [custom_adv] Issey Miyake, Yohji Yamamoto, and Rei Kawakubo of the Comme des Garçons are often said to be the three cornerstone brands of Japanese fashion. [custom_adv] Together they were particularly recognized as a Japanese fashion force in the early 1980s for their intensive use of monochrome color and cutting-edge design. [custom_adv] As early as the 1950s, there were a few brands specially catered to street fashion, like Onitsuka Tiger (now known as the ASICS), but arguably it was not until the early 1990s that the industry saw a blooming emergence of street fashion brands. [custom_adv] Street Fashion brands frequently feature collaborations with popular artists and designers and use limited edition as a selling strategy. [custom_adv] There are also brands that target specific fashion groups. For example, Angelic Pretty is for Lolita style and Sex Pot Revenge for Punk style. [custom_adv] Japan is also known for its significant consumption of foreign luxury brands. According to data from 2006, Japan consumed 41 percent of the entire world's luxury goods. [custom_adv] The rise and fall of many of these trends has been chronicled by Shoichi Aoki since 1997 in the fashion magazine Fruits, which is a notable magazine for the promotion of street fashion in Japan.
