[custom_adv] Fashion in the 1970s was about individuality. In the early 1970s, Vogue proclaimed “There are no rules in the fashion game now” due to overproduction flooding the market with cheap synthetic cloting. [custom_adv] Instead of brands and following the trends like previous eras, the 70s were about “Freedom”, “identity” and “Personal Expression”. Common items included mini skirts, bell-bottoms popularized by hippies, vintage clothing from the 1950s and earlier, and the androgynous glam rock and disco styles that introduced platform shoes, bright colors, glitter, and satin. [custom_adv] New technologies brought advances in production through mass production, higher efficiency, generating higher standards and uniformity. Generally the most famous silhouette of the mid and late 1970s for both genders was that of tight on top and loose on bottom. [custom_adv] The 1970s also saw the birth of the indifferent, anti-conformist casual chic approach to fashion, which consisted of sweaters, T-shirts, jeans and sneakers. [custom_adv] The French designer, Yves Saint Laurent and the American designer Halston both observed and embraced the changes that were happening in the society, especially the huge growth of women’s rights and the youth counterculture. [custom_adv] They successfully adapted their design aesthetics to accommodate the changes that the market was aiming for.The top fashion models of the 1970s were Lauren Hutton, Margaux Hemingway, Beverly Johnson, Gia Carangi, Janice Dickinson, Cheryl Tiegs, Jerry Hall, and Iman. [custom_adv] The decade began with a continuation of the hippie look from the 1960s, giving a distinct ethnic flavor. Popular early 1970s fashions for women included Tie dye shirts, Mexican peasant blouses, folk-embroidered Hungarian blouses, ponchos, capes, and military surplus clothing. [custom_adv] Bottom attire for women during this time included bell-bottoms, gauchos, frayed jeans, midi skirts, and ankle-length maxi dresses. Hippie clothing during this time was made in extremely bright colors, as well as Indian patterns, Native American patterns, and floral patterns. [custom_adv] Women's hippie accessories of the early 1970s included chokers, dog collars, handcrafted neck ornaments, and accessories made from natural elements like wood, shells, stones, feathers, Indian beads and leather. [custom_adv] All of these replaced standard jewelry.Unisex hippie accessories included headbands, floppy hats, balumba balls, flowing scarves, Birkenstocks, and earth shoes. [custom_adv] By the early 1970s, miniskirts had reached an all-time popularity. This young English woman is wearing a fringed suede miniskirt.Although the hippie look was widespread, it was not adopted by everyone. [custom_adv] Many women still continued to dress up with more glamorous clothes, inspired by 1940s movie star glamour. Other women just adopted simple casual fashions, or combined new garments with carefully chosen secondhand or vintage clothing from the 1930s, 1950s and 1960s. [custom_adv] More simple early 1970s trends for women included fitted blazers (coming in a multitude of fabrics along with wide lapels), long and short dresses, mini skirts, maxi evening gowns, hot pants (extremely brief, tight-fitting shorts) paired with skin-tight T-shirts, his & hers outfits (matching outfits that were nearly identical to each other), and flared pants. [custom_adv] Pastel colors were most commonly used for this style of clothing, such as mauve, peach, apple green, pink, yellow, white, wheat, camel, gray, and baby blue. Rust, tangerine, copper, forest green, and pistachio became more popularized from 1973 onwards. [custom_adv] Sweaters were a huge phenomenon in the early 1970s, often outfits being judged entirely by the sweater. This fragmented into more styles, such as sweater coats, sweater dresses, floor-length sweaters, and even sweater suits. [custom_adv] Many of them were trimmed with fur, especially faux. Chunky, shawl-collared, belted cardigans, often in brown and white, were also commonplace. [custom_adv] Glamorous women's accessories of the early 1970s included cloche hats or turbans, pearl earrings, necklaces, and bracelets, feather boas, black-veiled hats, clogs, wedgies, cork-soled platforms, and chunky high heels. [custom_adv] Golden chains, gold-button earrings and rhinestone clips started to become popular again in 1973 after several years of homemade jewelry. [custom_adv] In the early 1970s boots were at the height of their popularity, continuing onward from the mid 1960s. Women had boots for every occasion, with a wide variety of styles being sold in stores for affordable prices. [custom_adv] Despite the wide variety, the most popular boots were Go-go boots, crinkle boots (boots with a shiny wet look that was wrinkled), stretch boots, and granny boots (1920s style lace-up boots that ended just below the knees). [custom_adv] This photo taken in 1974, shows a girl inspired by the British glam rock craze which had a brief influence on fashion. Her glitter-adorned dress comes from Granny Takes a Trip boutique. [custom_adv] By 1974, the T-shirt was no longer considered underwear, and was by then made in elaborate designs such as slogans, sports teams, and other styles.[3] Around the same time the looser, more flowy shirts of the early 1970s had given way to fitted tops. [custom_adv] By the mid 1970s, the hippie look had completely disappeared, although casual looks continued. In the mid 1970s women wore sweaters, T-shirts, cardigans, kimonos, graphic T-shirts and sweaters, jeans, khakis, gauchos, workmen's clothes, and vintage clothing. [custom_adv] In 1977, fashion became more baggy. This caused much controversy, as women with trim figures bemoaned not being able to flaunt them while heavier women complained the looser clothes made them look even larger. To make up for this, it became fashionable to show more skin.
