Unique Kit-Kat flavors
Americans might get excited when white chocolate and strawberry Kit Kats hit the markets, but Japanese buyers have way more options. Imagine satisfying your candy craving with crazy flavors like wasabi, sake, or purple sweet potato. Part of the popularity might come from the name. In Japan, the chocolate bars are called kitto katto, which is awfully close to kitto katsu, meaning “surely you will win,” according to CBS.