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Russian advertisers of that time were well aware that promotion was a trade engine, and sex helped to sell products.In the USSR, a car was a luxury, not just a means of transportation. It was received as a gift by the most important people in the country. To buy a ‘Zhiguli’ from an official representative, people waited for five years, and they sold the car later for 2-3 times what they originally paid for the automobile.
