[custom_adv] The Shah And Farah Want To Create A Super Monte Carlo In Kish Island.MCFW is the official fashion event in the Principality of Monaco, with over thirty brands participating in every edition. [custom_adv] International buyers, fashion editors, press, bloggers and influencers, as well as VIP guests, attend the exclusive runway shows, fashion hubs and glamorous social events. [custom_adv] Launched back in December 2012 by H.S.H. Princess Charlene de Monaco, the Foundation’s primary objective is to save lives by putting an end to drowning. Its mission is to raise public awareness about the dangers of water, teach children to swim while learning safety measures through the “Learn to Swim”, and “Water Safety” programs. [custom_adv] The Foundation is equally involved in communicating the values of sport such as discipline, respect for oneself and for others, determination and teamwork. The “Sport & Education” program is based on the belief that sport is a tool that contributes to the wellbeing and development of children. [custom_adv] "This is the peak of Formula One," exudes F1 TV presenter Kai Abel. "The wealthiest people in the world come here, Hollywood meets F1, and sport meets business. This is jet-set style dressing." [custom_adv] "It's very bling-bling," agrees Monte Carlo fashion retailer Stephanie Penasse. "When you have a lot of money you show it, and to not have the same dress as your neighbour you spend a lot of money." [custom_adv] The worlds of F1 and fashion might seem poles apart but imagine if we drew a Venn diagram between the two -- they have a lot more in common than you might think.Glamor, design, money, luxury, celebrities, an international stage... the list goes on. [custom_adv] Nearly a decade ago, she organized the first Amber Lounge charity fashion show in Monaco where the drivers get dolled up to swap the pit lane for the catwalk.