Gupta received praise for her portrayal in the political drama Chakravyuh (2012), but her performance in the comedy film Humshakals (2014) met with negative reviews. She had her biggest commercial successes with starring roles in the horror film Raaz 3D (2012), the suspense thriller Rustom (2016), the heist action Baadshaho (2017) and the comedy Total Dhamaal (2019).