Inside Trump Tower in new york

Equitable initially refused to sell the land to Trump, but the Trump Organization bought the lease instead, and Equitable exchanged the land in return for a 50% stake in the construction project itself. This was more profitable for Equitable, since they were getting only $100,000 per year from Genesco for the use of the land, while a single condominium in the tower could be sold for millions of dollars.