By 1975–76, radio covered almost the entire country, and 70 percent of the population had television reception.Before then, by 1973, NIRT had already established a total of 14 television production centres with 153 transmitters, covering approximately 88 cities and towns in Iran, accounting for 60 per cent of the population. Presenters were often announcers reading scripts or introducing shows. Their style was formal and authoritative.
With the rise of talk shows, variety programs, and entertainment, presenters became more personable and relatable. They started to interact with guests and audiences directly. Presenters now engage with viewers across multiple platforms, including social media, live streams, and online videos, blurring the lines between traditional TV and digital broadcasting.
