The majority of shows on television are pre-recorded, although live work is not uncommon, and in radio it is often the rule. Continuity announcers are usually live on the air to provide the vocal link between programmes, informing the audience of what is coming on in the future.
They will often be hired for a programme, or series of programmes, based on their stylistic reputation. An understanding of the target audience, and what they expect, is a vital part of the role. They are also the centre point for programmes, responsible for keeping it flowing at the appropriate pace, introducing and interviewing guests, and for providing links between segments that hold the programme together.
