They describe changes to programmes and sometimes interrupt broadcasts with urgent news or apologies for faults.
Presenters will sometimes also be newsreaders, delivering bulletins and rolling news segments by reading from a script or autocue system. However newsreaders proper are typically journalists as well, who are also involved in the news gathering process.
The presenter’s look, personality and presenting style are all important parts of their trade. Presenters will develop their own unique styles of delivery throughout their careers, but will always be required to work according to the image, manner and tone dictated by the producer of the programme.
