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In January 2017 he became more widely known as Salt Bae through a series of viral Internet videos and memes that show him “suavely” cutting meat and sprinkling salt, such as “Ottoman Steak”, posted on his restaurant’s Twitter account. The post was viewed 10 million times on Instagram, after which he was dubbed “Salt Bae” due to his peculiar way of sprinkling salt: dropping it from his fingertips to his forearm, and then onto the dish.
