[custom_adv]
Influencers have a long history in marketing. Initially, companies used compelling figures like celebrities and athletes to help sell their products through television and radio ads. The rise of social media has made other types of influencer more popular. Using an influencer marketing platform can make the process of identifying influencers, managing campaigns, and tracking performance smooth and efficient, taking your strategy to the next level.Influencers are valuable because they offer instant access to the credibility a growing company needs. 70% of millennials are influenced by recommendations from their peers. Influencers provide a connection point between companies and their target market.
