Increases brand awareness: Gain exposure to your influencer’s existing audience. This market is already engaged and waiting for relevant content.Builds trust: Consumers already trust the opinions of the influencers they follow. Influencers instantly boost the credibility of your brand.Improves customer relationships: Strengthen relationships with your customers through the intimate existing connections influencers have with them.Improves your brand: The positive connection influencers already have with customers causes a “halo effect” which strengthens the company in the eyes of the consumer.Improves SEO: Working with influencers offers opportunities for link-building. More links lead to better search rankings.