In the late 1970s and early 1980s, Gilles Jacob assumed the role of General Delegate, ushering in a new era of innovation and inclusivity. Jacob introduced the Caméra d’Or award for debut films and the Un Certain Regard section for non-competitive categories, expanding the festival’s reach and recognizing emerging talent. Additionally, the construction of the Palais des Festivals et des Congrès provided a modern venue for the festival, albeit with some initial technical challenges and criticism.International Collaboration and Advocacy: Under Gilles Jacob’s leadership, the Cannes Film Festival embraced a spirit of international collaboration and advocacy, welcoming films from a diverse array of countries and cultures. The establishment of the Cinéfondation and La Résidence programs provided support for aspiring filmmakers worldwide, fostering creativity and innovation in the industry. Jacob’s tenure also saw the festival’s official adoption of the name “Festival de Cannes,” solidifying its status as a global cultural institution.