For businesses, Yelp ratings are often a critical part of attracting new customers. Research shows that businesses with higher Yelp ratings tend to perform better financially, as consumers rely heavily on peer reviews to make decisions about where to spend their money. A drop in a restaurant’s Yelp rating due to unrelated commentary could have a significant impact on foot traffic, sales, and overall reputation.
However, Yelp’s decision to temporarily disable comments and reviews ensures that such “review bombing” doesn’t disproportionately harm businesses. Once the public attention dies down, Yelp will likely re-enable the review section, allowing genuine customers to provide feedback based on their actual experiences.
4. The Impact of Public Figures on Local Businesses
Public figures, especially divisive ones like Donald Trump, have a unique ability to influence businesses, even without direct endorsement. While Trump’s appearance at a McDonald’s may not have been intended to promote or criticize the business, his very presence at the location prompted reactions from people across the political spectrum.
Trump supporters may see his visit as a positive endorsement of the business, viewing the McDonald’s as a location worthy of praise simply because the former president chose to appear there. Conversely, critics of Trump may seek to leave negative reviews, associating the restaurant with their disapproval of his policies or persona.
This influence of public figures on small, local businesses raises interesting questions about the intersection of celebrity culture, politics, and commerce. For many small businesses, being linked to a controversial figure can be a double-edged sword. On one hand, it brings attention and perhaps even increased business in the short term. On the other hand, the association with a polarizing figure can invite backlash, negative reviews, and potential long-term harm to the business’s reputation.
In the case of the Feasterville-Trevose McDonald’s, the attention generated by Trump’s visit is botha potential boon and a possible burden. While the initial surge in attention might bring curious customers to the establishment, the accompanying political commentary could alienate other patrons.