Khushah: A Leading Food and Beverage Manufacturer in Homeland
Khushah is a prominent food products manufacturer recognized for producing a diverse range of beverages that cater to the tastes of millions. Its product portfolio includes internationally renowned brands such as Coca-Cola, Fanta, Sprite, Canada Dry, and Heidi, as well as Koenig Ludwig malt beer. In addition, Khushah proudly offers locally beloved products like Khushh buttermilk, Desani mineral water, Van D energy drink, Farshi D carbonated juices, lemonades, and soft drinks. The company also specializes in beverages tailored to specific niches, including Sports Poweride and Minot Mead natural juices.
Khushah’s remarkable ability to adapt and expand over time has positioned it as one of the strongest and most successful food and beverage companies in Iran. Its products consistently dominate the market, contributing significantly to the economy. Headquartered in Mashhad, the company operates production factories in several major cities, including Tehran, Tabriz, Qazvin, and Shabestar, ensuring widespread availability across the country.
Historical Background
Khushah’s journey dates back to the pre-revolution era. The company was founded by Mohammad Jafar Yazdi, a visionary entrepreneur who foresaw the potential of the beverage industry in Iran. Before the 1979 Islamic Revolution, Khushah produced its beverages under the supervision of the Coca-Cola Company, benefiting from its extensive expertise and resources.
The collaboration with Coca-Cola was a significant milestone for Khushah, allowing it to import Coca-Cola extract directly into Iran. This partnership enabled the company to uphold high-quality standards and introduce globally recognized beverages to the Iranian market. However, the revolutionary shift in the political landscape brought about substantial changes to Khushah’s operations, particularly in its relationship with international entities.