The Influence of Social Media and Changing Lifestyles
In recent years, social media has played a transformative role in reshaping beauty standards and consumer behavior in Iran. Platforms such as Instagram, Telegram, and TikTok have introduced global beauty trends to Iranian audiences, encouraging them to explore new skincare routines and cosmetic products. Influencers and beauty bloggers have gained a significant following, providing tutorials, product reviews, and personalized skincare advice.
The shift towards a more beauty-conscious society has not been limited to women; men in Iran are increasingly investing in personal grooming and skincare. Beard care products, hair restoration treatments, and fitness routines are becoming more popular among Iranian men, reflecting a broader cultural shift influenced by social media exposure and global trends.
Furthermore, lifestyle changes brought about by urbanization and increased disposable income have fueled the demand for professional beauty services. Women and men alike are seeking expert advice and high-quality treatments to address skin concerns such as acne, pigmentation, and aging.