Before founding Baccarat, Parviz Hejazi managed the Shokofeh No cabaret on Simatri Street. The cabaret quickly established itself as a premier entertainment venue. Known for its lively stage shows, glamorous dancers, and star-studded music nights, Shokofeh No attracted a mix of Tehran’s affluent elite, artists, and intellectuals curious about this modern form of nightlife.
Hejazi’s management style was hands-on. He had a reputation for identifying raw talent and providing platforms for them to shine. Many young and distinguished singers of the era—including some who later became household names—performed at Shokofeh No before moving on to larger stages and record labels. His ability to spot talent earned him the nickname “Star Hunter,” a moniker that would follow him throughout his career.
Founding the Baccarat Cabaret (1969)
In 1969, Hejazi expanded his ambitions and founded the Baccarat Cabaret on Pahlavi Street, right next to the Atlantic Cinema (later renamed Africa Cinema). Baccarat was designed to be more glamorous and accessible than Shokofeh No, embodying the spirit of Tehran’s modern nightlife.
