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Advanced Technology Development – Imagination invested heavily in cutting-edge semiconductor design, with particular emphasis on graphics processing units (GPUs) and multimedia processors.
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The IP Business Model – Rather than manufacturing chips directly, Imagination licensed its intellectual property to global technology giants. This model proved highly scalable and positioned the company at the heart of the global electronics ecosystem.
PowerVR and Global Success
One of Imagination’s most significant achievements under Yassaie’s leadership was the development of PowerVR graphics technology. PowerVR GPUs became widely adopted across consumer electronics, powering smartphones, tablets, and gaming consoles. Apple, for instance, was among Imagination’s major customers, using PowerVR technology in its iPhones and iPads.
The reach of Imagination’s innovations extended far beyond Apple. The company’s processors were found in products made by Sony, Samsung, Intel, and many others, meaning that Yassaie’s leadership directly influenced billions of devices worldwide.
Creation of Pure
Yassaie also pushed the company into consumer products through the creation of Pure, a brand specialising in digital radios. Pure became one of the UK’s leading consumer electronics brands, symbolising how a B2B technology company could successfully extend into consumer markets.
