Here’s a 3000-word in-depth text about Farnaz Salmani, her career, her role in “Woman of the Day”, and the context of the show and other judges:
Farnaz Salmani: Bridging Tradition and Modernity in Iranian Fashion
In the evolving landscape of global fashion, few names from the Middle East have made an impact as distinctive as Farnaz Salmani, an Iranian designer known for seamlessly combining Iranian elegance with contemporary global aesthetics. Recently introduced as one of the judges for the second season of the online show “Woman of the Day”, Salmani has become a symbol of creativity, empowerment, and the modern Iranian woman’s artistic identity. Her rise in the fashion industry is not merely a personal success story but also part of a broader narrative about the visibility and influence of Iranian designers on the international stage.
Early Life and Background
Farnaz Salmani was born on February 15, 1988, in Tehran, into a middle-class family that valued both education and artistic expression. From an early age, she displayed a deep fascination with fabrics, colors, and visual aesthetics. Her childhood memories are filled with sketches of dresses, playing with pieces of cloth, and watching her mother and grandmother tailor traditional garments — an activity that deeply rooted her in Iran’s textile heritage.
Her family was supportive of her creative instincts but encouraged her to pursue a more traditional field of study first. After completing her early education in Tehran, Salmani enrolled in an engineering program at a local university. However, despite her academic success, she found herself drawn irresistibly to the world of fashion and design — a world that, in her words, “felt like home, not a hobby.”
This inner calling eventually led her to change her career path. After completing part of her engineering studies, she decided to formally study fashion design, taking professional courses in Tehran and later attending short-term workshops in Istanbul and Milan, which exposed her to the international fashion ecosystem.
Family and Creative Partnership
Farnaz’s sister, Faryal Salmani, has also built a successful career — but in a related field. A professional makeup artist, Faryal manages the Chilai Beauty Salon in Dubai and Tehran, known for luxury bridal and beauty services. The two sisters’ creative bond has become one of the cornerstones of Farnaz’s brand identity.
They frequently collaborate on projects that merge fashion design and makeup artistry, particularly in bridal fashion and photoshoots. Farnaz handles the garments and visual design, while Faryal oversees styling and makeup. Their collaborations have produced stunning visual campaigns for Iranian and Middle Eastern magazines and online platforms.
This synergy has strengthened both sisters’ reputations, giving them recognition not only among private clients but also within the creative industry networks in Iran, Turkey, and the UAE.
