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The “Butterfly Wedding Dress” designed for the Iranian blogger Nabat became one of Salmani’s signature works. The dress, inspired by freedom and transformation, featured over 2,000 hand-sewn sequined butterflies and a detachable train, symbolizing metamorphosis.
These designs exemplify Salmani’s talent for storytelling through fashion — each piece not just clothing, but an emotional and cultural expression.
The 2020 Hungarian Salon Show in Istanbul
In 2020, Farnaz Salmani organized her first official fashion show at the Hungarian Salon in Istanbul, marking her international runway debut. The event was attended by prominent Turkish celebrities, including Ajda Pekkan and Sıla, and received coverage in major regional media outlets.
The show presented her collection titled “Silken Echoes,” inspired by the poetic interplay of nostalgia and modern femininity. Flowing gowns, pearl-toned fabrics, and gold-threaded embroidery dominated the runway. Critics noted the way Salmani blended Persian storytelling with a global design language — establishing her as not merely a designer, but a cultural ambassador.
The show’s success positioned her brand on the radar of European buyers and fashion critics. For Salmani, it was more than a milestone — it was proof that Iranian craftsmanship could compete on international runways.
Digital Presence and Social Media Influence
Farnaz Salmani’s Instagram account (@farnazsalmaniofficial) has become a central part of her brand identity. With over 580,000 followers, she engages her audience through photoshoots, behind-the-scenes videos, and inspirational quotes about art and design.
Her social media content reflects a balance between glamour and authenticity. Unlike many designers who focus solely on showcasing luxury, Salmani frequently shares glimpses of her creative process, team collaborations, and sketches.
