Her professional collaborations with local and international brands have also played a key role in her growth. She has participated in advertising campaigns for clothing boutiques, beauty products, skincare brands, and luxury accessories. Each collaboration is carefully integrated into her personal storytelling, making it seem natural rather than purely promotional. This marketing strategy — based on trust and authenticity — is one of the reasons she has become a preferred influencer for many companies seeking access to Persian-speaking audiences across borders.
Work Across Iran, Turkey, and Cyprus
Negar Farahmand’s professional footprint spans three countries: Iran, Turkey, and Cyprus. This geographic diversity reflects both her cosmopolitan outlook and her adaptability in navigating different cultural and business environments.
In Iran, her influence is particularly strong among young women interested in fashion and lifestyle trends. Despite the country’s restrictive media regulations, Instagram has remained one of the few platforms where influencers can operate relatively freely. Negar uses this space to promote creativity, individuality, and self-care — values that resonate deeply with Iran’s young population. Her posts often feature Iranian-made clothing and accessories, helping promote local brands to wider audiences.
In Turkey, where she frequently works and resides for extended periods, Negar has found an environment that offers greater freedom for modeling and creative collaborations. Istanbul, with its blend of Eastern and Western influences, has served as an ideal backdrop for her photo shoots and brand partnerships. She has attended fashion events, modeling workshops, and product launches, strengthening her connections within the regional fashion industry.
