The persona of “Mr. Taster” started long before Instagram fame. In fact, it began during the early 2000s, when Facebook was becoming a global platform for self-expression.
Step 1: Facebook Food Diaries
Mr. Taster first shared
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restaurant reviews,
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street food discoveries,
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personal cooking experiments
on Facebook, where his friendly writing style and expressive food videos quickly caught attention.
Step 2: Invitation by Asia Newspaper
His growing popularity attracted the interest of Asia Newspaper, a significant Iranian publication. They invited him to write a food column—an opportunity that amplified his voice and introduced him to a much wider audience.
Step 3: Birth of the Brand
With consistent exposure and a recognizable personality, he eventually became known under the nickname Mr. Taster—a name that captured his role as someone who tastes, critiques, enjoys, and shares.
In Persian, he was even playfully referred to as “Mr. Khosh Gosh”, meaning “the delightful eater,” before eventually adopting the English moniker that made him internationally recognizable.
