Huda Beauty is a globally recognized beauty brand founded by makeup artist and entrepreneur Huda Kattan. What began as a passion for makeup quickly grew into one of the most influential brands in the beauty industry, known for bold innovation, inclusivity, and trend-setting products. The brand is celebrated for its high-performance makeup, including iconic foundations, eyeshadow palettes, false lashes, lip products, and setting powders. Huda Beauty products are designed to empower people to express themselves confidently, regardless of skin tone, gender, or makeup skill level.
What truly sets Huda Beauty apart is its deep connection to its community. Built through social media and honest beauty conversations, the brand listens closely to its audience and continuously evolves to meet real beauty needs. From full-glam looks to everyday essentials, Huda Beauty combines luxury formulas with real-world wearability.
