When someone tells you an ad has been PhotoShopped, the natural reaction is “Well, yeah, duh.” What you don’t think about is that the manipulation goes far beyond messing with shading and cleaning up blotches. We asked our readers to enlighten us about the interesting, hands-on tricks ad makers still use. Some ads lure buyers with an appealing offer, only to push a more expensive product once they show interest. This practice is common in electronics, subscription services, and retail promotions.
Online reviews are crucial for decision-making, but fake reviews are rampant. Companies may hire individuals to leave glowing feedback. Similarly, influencers may promote products without disclosing sponsorships, making endorsements seem genuine when they are paid. Advertising often targets emotions rather than rational thinking. Ads may link products to happiness, success, beauty, or love. This tactic creates a subconscious association, leading consumers to buy products for emotional satisfaction rather than practical value.
