Hidden Traps That Make Us Pay More in Stores

Playing contrasts

There are two kettles with similar characteristics on the same shelf, but one of them costs $79.99 and the other is $99.99. The “cheap” one sells well, as a result, and the more expensive one will go almost unsold. Why’s that? Because we don’t think of the real value of things but of the fact that we’re getting a great bargain.