Vychuzhanina’s unique portrayal of Soviet Russia has unsurprisingly won her many online fans. Which period would you like to see the plastic couple transported to next? Mattel has sold over a billion Barbie dolls, making it the company’s largest and most profitable line. However, sales have declined sharply since 2014.
The doll transformed the toy business in affluent communities worldwide by becoming a vehicle for the sale of related merchandise (accessories, clothes, friends of Barbie, etc.). She had a significant impact on social values by conveying characteristics of female independence, and with her multitude of accessories, an idealized upscale life-style that can be shared with affluent friends.
