A study conducted by Facebook after last year’s World Cup, cited that there were 400 million football fans on Facebook alone, and a further 140 million on Instagram. Eleven million stories were produced on Instagram as fans around the world shared their favourite moments of the tournament online.
According to a Nielsen study of football fans*, 51% of 16–34 year olds now use Facebook to consume all types of football content, and COPA90’s recent Modern Fan report highlights the importance of meme culture amongst football fans, with funny videos and memes now overtaking game highlights on social media (60% v 59%). Interviews, GIFs and statistics make up the rest of the top five content forms
