[custom_adv]
According to a Nielsen study of football fans*, 51% of 16–34 year olds now use Facebook to consume all types of football content, and COPA90’s recent Modern Fan report highlights the importance of meme culture amongst football fans, with funny videos and memes now overtaking game highlights on social media (60% v 59%). Interviews, GIFs and statistics make up the rest of the top five content forms
