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Fellow Belgian Dries Van Noten — the revered “King of Prints” — is also heading up one of two broad-based coalitions calling for root-and-branch reform to simplify the industry and make it “more environmentally and socially sustainable”. There is so much rebellion in the air that the venerable French brand Hermes jumped the gun on the men’s shows — which do not start until Thursday — by releasing its film on Sunday.
