[custom_adv]
The French word mode, meaning “fashion”, dates as far back as 1482, while the English word denoting something in style dates only to the 16th century. Other words exist related to concepts of style and appeal that precede mode. In the 12th and 13th century Old French the concept of elegance begins to appear in the context of aristocratic preferences to enhance beauty and display refinement, and cointerie, the idea of making oneself more attractive to others by style or artifice in grooming and dress, appears in a 13th century poem by Guillaume de Lorris advising men that “handsome clothes and handsome accessories improve a man a great deal”.
