An influencer can work across various verticals, using posts, stories and reels to make a name for themselves over time. If their content and audience match what you’re looking to promote or what your brand promotes, then they might represent a solid marketing tool. Partnering with an influencer opens your business to never-before explored avenues and many brands now set KPIs for their influencer marketing campaigns to measure impact.
As a business owner or marketer, you can use a variety of different marketing techniques to achieve your business goals. Why choose Instagram influencer marketing when you have other marketing tactics to promote or sell your products? Instagram has seen dramatic growth over the last few years. The platform is continuously adding amazing features to keep its audience engaged while maintaining its user base. The largest photo-sharing app has over 1 billion active users. However, it’s becoming increasingly difficult for businesses to get their presence felt. Brands struggle to navigate and connect with their active audiences.
