Instagram influencers are regular Instagram users but with a unique ability to influence others, well-established credibility, and a considerably large audience. From a marketing perspective, an influencer is defined as a person with the power to influence potential buyers of a product or service. An Instagram influencer usually has a large number of followers and high engagement rates. They can persuade others to buy something because of their authenticity and trustworthiness. Their presence on various social media networks creates an impact on a market. An increasing number of companies develop relationships with Instagram influencers to expand their reach on the platform. Influencer marketing is on the rise because consumers trust influencers more than brands.