Lionel Messi and Salt Bae footage goes viral after Argentina win World Cup

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Nusret Gökçe (born 1983), nicknamed Salt Bae, is a Turkish butcher, chef, food entertainer and restaurateur whose technique for preparing and seasoning meat became an Internet meme in January 2017.He owns Nusr-Et, a chain of luxury steak houses. As of 2021, he has Nusr-Et branches in Turkey, Greece, the United States, the United Kingdom, the United Arab Emirates, Qatar, and Saudi Arabia. The name of his restaurant chain comes from his own name and “Et”, which means “meat” in Turkish.

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