The first wave of Iranian new wave cinema came about as a reaction to the popular cinema at the time that did not reflect the norms of life for persians or the artistic taste of the society. It began in 1969 and then ended with the beginning of the revolution in 1979. The films produced were original, artistic and political. The first films considered to be part of this movement are Davoud Mollapour’s Shohare Ahoo Khanoom (1968), Masoud Kimiai’s Qeysar and Dariush Mehrjui’s The Cow (1969).