As part of its marketing strategy, Miss World came up with a “Vote For Me” television special during that edition, featuring the delegates behind the scenes and on the beach, and allowing viewers to phone in or vote online for their favourites. It also sells broadcasters its Talent, Beach Beauty and Sports events as television specials. ITV broadcast the 2001 pageant from South Africa on digital channel ITV2, with the special airing a week earlier on the main ITV channel.In 2002, the pageant was slated to host its final in Abuja, Nigeria. This choice was controversial, as a northern Nigerian woman, Amina Lawal, was awaiting death by stoning for adultery under Sharia law there, but Miss World used the publicity surrounding its presence to bring greater global awareness and action to Lawal’s plight.