The pageant was originally planned as a Pageant for the Festival of Britain, but Morley decided to make the Miss World pageant annual. He registered the “Miss World” name as a trademark, and all future pageants were held under that name. But because of the controversy arising from Håkansson’s crowning in a bikini, countries with religious traditions threatened not to send delegates to future events, and the bikini was condemned by the Pope. Objection to the bikini led to its replacement in all future pageants with more modest swimwear, and from 1976 swimsuits were replaced by evening gowns for the crowning. Håkansson remains the only Miss World crowned in a bikini.