On June 24, 2020, following the outcry after Glassman’s comments regarding the murder of George Floyd it was announced that he was selling the company to Eric Roza, former CEO of Datalogix, in partnership with investment firm Berkshire Partners. Roza assumed the role of CEO after the conclusion of the sale in July. In late November, CrossFit announced a building lease for its Boulder headquarters. At the end of 2020, CrossFit became an LLC.CrossFit is a strength, conditioning, and overall fitness program consisting mainly of a mix of aerobic exercise, calisthenics (bodyweight exercises), and Olympic weightlifting.