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But only a few years after that, in 1351, the Ferdowsi store was handed over to a newly founded organization called “Shahr and Rural Consumption Cooperative Organization,” and thus the Ferdowsi store reached the end of its life, and from then on it was named “Furoshgah,” “City and Village,” and continued its work. This misplaced transformation detracts from the store’s importance and cannot keep the position it had gained among Tehrani buyers. The greatest achievement of the Ferdowsi chain store for the Tehranis of those years was “abundant sales and cash flow.
