Worldwide annual revenue approached $100 billion in 2005–7, then plunged during the worldwide financial crisis of 2008–9. Revenue in 2016 fell to only $53 billion, hurting every major publisher as their efforts to gain online income fell far short of the goal.
The decline in advertising revenues affected both the print and online media as well as all other mediums; print advertising was once lucrative but has greatly declined, and the prices of online advertising are often lower than those of their print precursors. Besides remodelling advertising, the internet (especially the web) has also challenged the business models of the print-only era by crowdsourcing both publishing in general (sharing information with others) and, more specifically, journalism (the work of finding, assembling, and reporting the news). Besides, the rise of news aggregators, which bundle linked articles from many online newspapers and other sources, influences the flow of web traffic. Increasing paywalling of online newspapers may be counteracting those effects. The oldest newspaper still published is the Ordinari Post Tijdender, which was established in Stockholm in 1645.