Today, he is recognized as part of a generation of designers who helped define the modern aesthetics of luxury goods, especially in the competitive world of premium watch design. His career illustrates how thoughtful design can elevate everyday objects into symbols of craftsmanship, heritage, and prestige.
As the head of the Empress’s office, Shafa was responsible for coordinating many of the activities and initiatives associated with Farah Pahlavi. The Empress was deeply involved in cultural, artistic, and charitable programs, and her office played an important role in organizing these efforts. Shafa’s position required managing communications, overseeing staff, and facilitating the Empress’s engagement with various institutions and public initiatives.
