The skin around your eyes is super delicate and prone to damage. “Rubbing this sensitive area stretches skin and breaks down collagen and elastin, which can result in wrinkles,” explains Board Certified dermatologist and RealSelf Contributor, Sejal Shah, MD. The more you do it, the worse it gets. Have you ever pulled your lids taut to apply eyeliner? This has the same damaging effect. (Here’s what derms want you to know about getting rid of wrinkles.)