[custom_adv]
Equitable initially refused to sell the land to Trump, but the Trump Organization bought the lease instead, and Equitable exchanged the land in return for a 50% stake in the construction project itself. This was more profitable for Equitable, since they were getting only $100,000 per year from Genesco for the use of the land, while a single condominium in the tower could be sold for millions of dollars.
