Since 2000, Rushdie has “lived mostly near Union Square” in New York City. He is a fan of the English football club Tottenham Hotspur.Rushdie worked as a copywriter for the advertising agency Ogilvy & Mather, where he came up with “irresistibubble” for Aero and “Naughty but Nice” for cream cakes, and for the agency Ayer Barker (until 1982), for whom he wrote the line “That’ll do nicely” for American Express.