Soundstorm 2021 music festival in Riyadh

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Saudi Arabia is seeking to diversify its economy away from oil, investing heavily in recent years in the tourism, entertainment and sports sectors.While the sweeping social changes have been embraced by many, some remain apprehensive. “How is it possible that these scenes are in the country with (Islam’s) two holiest sites,” tweeted one person, alongside a video of men and women dancing together.

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