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The cover soundtracks an advert featuring Messi alongside fellow World Cup hopefuls Robin van Persie, David Luiz, Sergio Ramos, Sergio Aguero and Jack Wilshere. The advert (see above) follows Icelandic rapper Stony as he travels through Rio playing the remixed tune on everyday objects such as Pepsi bottles. Fans are able to unlock original moments at various points in the advert. Both brands are hoping to use excitement around the World Cup to generate loyalty and sales from emerging markets. Coke’s revenue dropped 2 per cent for the year to 31 December, while PepsiCo saw beverage sales tumble across established markets such as the Americas and Europe.
