Hijab was considered by conservative traditionalists as a sign of virtue, and thus unveiled women as the opposite. Rather than a sign of backwardness, unveiled women came to be seen as a symbol of Western cultural colonialism; Westoxication” (Gharbzadegi) or infatuation with western culture, education, art, consumer products etc., “a super-consumer” of products of Imperialism, a propagator of “corrupt Western culture”, undermining the traditionalist conception of “morals of society”, and as overly dressed up “bourgeois dolls”, who had lost their honor.