Ferdowsi Chain Store was modeled after Western department stores, designed to offer a wide range of goods under one roof, something that was virtually unheard of in Iran at the time. It was a reflection of the cultural shift toward Westernized lifestyles, where consumerism played an important role. The store not only introduced new products to Iranian consumers but also familiarized them with a new, more structured form of shopping.
The central concept behind the Ferdowsi store was to create an organized, efficient, and standardized retail environment that could stabilize prices and provide consumers with a reliable, accessible marketplace. Unlike traditional bazaars, where haggling was commonplace, Ferdowsi store promoted fixed prices, making shopping simpler and more transparent for the customers.